Ngalup.co

Brand Guideline

This brand guideline is intended to ensure that all graphic outputs maintain consistency across all visual communications.

Brand Identity.

Brand Positioning

Ngalup as a:
Digitalent Accelerator
Developing digital skills for a career in industry or becoming a professional entrepreneur
Corporate Social Responsibility
Driving social impact through tailored corporate social responsibility programs
Internal Upskilling
Enhancing team capabilities to ensure organizational excellence
Event Consulting & Execution
Don’t worry! We deliver end-to-end solutions for impactful events and collaborations that meet the goals

Brand Message

Our Vision

Ngalup Collaborative Network envisions a world where changemakers thrive by harnessing practical skills, impactful collaboration, and sustainable growth through exceptional hospitality experiences.

Our Mission

Collective

Ecosystem is a community made up from a mix of various components, elements, and all their interrelationships. We are collecting people with different types of skills and knowledge.

Connectivity

As ecosystems are defined by the network of interactions among components and between components and their environment. These components are regarded as linked together through nutrient cycles and energy flows to survive

Collaboration

Consisting of all its living members. Linking these constituents together are major forces. Creating an interrelationships connection which is a mutually beneficial relationship

Tagline & Slogan

#WestalahNgalupAe

Tagline

StartSomething

Slogan

Logo.

All logos used by the Ngalup.co brand must include both the logogram and logotype [NGALUP.CO Collaborative Network].
  • Do
  • Dont's
Download Logo Here

Logo Variation

The logo colors must be adjusted according to the lightness or darkness of the background to ensure clarity and contrast.

Logogram

3 connected circles represent collaboration, symbolizing how Ngalup brings people together to achieve more.

4 circles represent the four key elements of collaboration at Ngalup : government, academia, media, and community, working hand-in-hand to create impact.

Logotype

The Ngalup logotype represents more than just a name—it embodies our identity, vision, and commitment to fostering collaboration and growth. It serves as a visual anchor that reflects who we are and what we stand for in a dynamic, ever-evolving ecosystem.
We’ve chosen a modern sans-serif font to convey a sense of professionalism, clarity, and forward-thinking innovation. This typeface is clean, minimal, and highly versatile, ensuring a sleek and contemporary look across various platforms and mediums.

Do & Donts

Color.

Primary Color

Dark Teal Blue

HEX  #003C5E
CMYK  100/  36/  0/  63
RGB  0 /  60 / 94 

Deep Blue

HEX  #00548D
CMYK  100/  40/  0/  45
RGB  0/  84/  141

Sky Blue

HEX  #9BD8F2
CMYK  36/  11/  0/  5
RGB 155/  216/  242 

Golden Yellow

HEX  #FDC346
CMYK  0/ 23/  72/  1
RGB  253/ 195/ 70

Secondary Color

Light Pastel Yellow

HEX  #FFF9C7
CMYK  0 / 2 /  22 /  0
RGB 255/ 249/  199

Deep Midnight Blue

HEX  #00111B
CMYK  100, 37, 0, 89
RGB 0/  17/  27

Color Pairing

The logo colors must be adjusted according to the lightness or darkness of the background to ensure clarity and contrast.
Medium Blue Background
White Background
Blue Background
Yellow Background

Typography.

Primary Font

Plus Jakarta Sans

Download Font
Abc
Extra Bold
Abc
Semi Bold
Abc
Normal
Usage :
Headline : Extra Bold | >=90 pt | 100% Line Height
Title : Extra Bold | >=60pt | 100% Line Height

Secondary Font

Instrument Sans

Download Font
Abc
Extra Bold
Abc
Semi Bold
Abc
Normal
Usage :
Headline : Bold | >=50 pt | 120% Line Height
Title : Regular | >=32pt | 130% Line Height

Image Use.

Styled Table
DO
DONT'S
✅ Use clear and high-resolution original photos. ❌ Use low-quality photos.
✅ Human photos should use Ngalup team assets or meet the criteria (youth, asian, young, expressive, casual). ❌ Use photo assets containing sensitive or controversial elements (SARA).
❌ Use vector assets that do not match the Ngalup style.

Company

About Ngalup

  • 0857-3633-3969
  • Delavender Town House, Jl. Papa Hijau, Tulusrejo, Kec. Lowokwaru, Kota Malang, Jawa Timur 65141
  • [email protected]
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